THE TRANSPARENT INFORMATION MARKETING PLATFORM

The principles of TIM are simple; information in the form of photos, video and detailed inventory specifications are recorded online. This information must reach a minimum standard in terms of quantity and level of detail. Provided the information meets the set standard, it is published and syndicated on the web. Interested consumers must register to access the content for free, in exchange for access their system activity is monitored. On-line behaviour is analysed using artificial intelligence and machine learning, on finding matches between inventory and individual consumers they are highlighted as potential sales prospects.

TIM can be adapted and applied to other sales situations where high levels of information are desirable prior to physically seeing or experiencing the product. The algorithms and logic developed to monitor the TIM process can be customised to suit most markets.

Proven TIM Success at Boatshed.com

The concept of Transparent Information Marketing was originally created by Neil and the team to enhance the sale of boats in 1999. Through continuous development since then the TIM technology has sat at the heart of Neil and the teams very successful boat sales company Boatshed.com.

The process has proven highly effective at selling boats where buyers are initially a long distance away from each vessel. Selling over 21 thousand boats, Boatshed’s sales network now covers 13 countries, including the Far East, USA and Europe.

The mission for “A Boatshed in every port” continues!